Blow (2001)

True Story

George Jung -  Johnny Depp

Crime / Drama / Biography

Voice-Over: The Narrator starts by stating that these events have happened and at the same time setting out who the target audience are. He says "At the time when America was ready to party" so the target audience watching this trailer can identify themselves with what they are seeing and
hearing on screen and figure out that this film is for people who like to party and people that are
interested in finding out what happened during the time period the narrator refers to. Meanwhile we
see seven camera shots that describe the partying lifestyle the narrator is referring to, the first shot
being an over the shoulder showing us a beautiful woman calling the main character (Johnny Depp)
 towards her at the beach, followed by a wide shot of a group of people jumping in a swimming pool
 Enjoying the sunshine, then a mid close up of them in the air and after we see a close up of the main character kissing the woman from the first shot at the beach, the upbeat, happy playful music carries on as the narrator begins to speak. Then we see a shot with red lights in a dark room with a woman blowing a powder in the air and then a woman starts speaking over the music and says that if he wants to score she knows the guy, by this she means that she knows where to get drugs from. Then the narrator says that 'one man knew what to do about it' referring to the main character and stating that his drugs empire was about to begin and this is the last time that the narrator speaks through out the trailer, the rest of the trailer are just dialogues from the film between the main character and other well known celebrities who help to sell this movie.


At the end of the trailer we see these celebreties that I am referring to in the credits, these have been put on this film to help sell it, so by the end of the trailer we know what this film is about and who the main charecter is but now we have all the information needed and know exactly who those faces are.
The whole trailer sets out what the genre is, by showing dialogues and scenes from movie mixed with credits, at 0:43 the upbeat happy music stops and it appears on screen 'based on a true story' then this action music kicks in showing that at this time the main charecter was active and opperating within the drugs bussiness. then it stops where there is dialogue because a charecter asks where he gets this stuff from and he answers 'Colombia' as everyone knows this is the biggest country for cocaine production then a shot of the infamous Pablo Escobar appears on screen, this could have been done to seek out for the target audience it bassicly says if you know and are intrested in this man, you have to watch this film about George Jung to find out why the cocaine industry was so big.

Then we see lots of quick shots that look to have been taken with a camera to show how the lifestyle from the beginning of the trailer by the swimming pool drug dealer developed into the casino, upper class, 3,000,000$ cash counting tuxedo George Jung, then we are introduced to a new female character who already knows who he is due to his infamous reputation as a drugs kingpin then after we are introduced to who the director is by a credit that appears on screen the music switches again to a more mellow militant music that describes that what goes up must come down then right before the end of the trailer we see the main character sitting at the table with two of his associates and they get up and the a special effect comes on and that is a spot light to show us that this character has been put on the spot.

Then the unique selling point is the main character who is in it and that is Johnny Depp who is the first one to appear on the ending credits but the woman who we are introduced to last, on this trailer she appears before the blonde woman in the ending credits, it is Penelope Cruz whom I am referring to and this could have been done to leave the audience puzzled and wanting to watch the film. But also another unique selling point as she is well known and may attract a wider range of people.