Lock, Stock and Two Smoking Barrels (1998)

Crime / Thriller

The trailer starts with the introduction of the production company we hear the bass and this really mellow sound, then we see a mid close up of a charecter on the phone saying ''we are on''then we see over the shoulder shots at a poker table and see all the people that are sitting down, then the music starts again and we see a group of men putting their jackets on in a bar, followed  by a mid shot of a man bleeding from the arm picking up a machete this tells the audience that this is a crime film, after we see a shot of a man with his nose covered and his hair smoking which and his face expression suggests he is in shock because it is a close up I can tell this, then over the music we hear a female voice saying ' and dont fuck around fellas' followed by a wide shot of a man inside the lift dressed in a suit rubbing his hands together this indicates he is up to no good and his smart clothes make him look like a mafia associate, once again establishing the genre. then the woman appears in a close up saying ''you all know the rules and you know I wont stand for it'' after we see the a wide shot of a boy standing next to the lift and when the doors open we see that the man who was rubbing his hands together has beaten up the other two who were in the lift. The next shot is a birds eye to make us look down on these charecters as we see someone slamming a car door on a mans head, this is a way of picking the target audience, through violence. afte we see a shot of a luxury car pulling up and a voice over talking about the case being in the back of the car which is parked outside and then we see a shot of men at the table arguing and after we see the weapons this is the unique selling point because the guns are in the movie title and this automatically sets out the mood for the target audience and makes them want to watch this film, then we hear a voice over saying that 'you take those guns and throw them of a bridge' then another charecter says 'throw yourself while your at it' this adds a sense of humour to the trailer that makes the trailer funny to watch, this indicates that the film is also going to be funny, shortly after we see a mid shot of a man ironing cash and in the background there are cannabis plants, followed by a mid close up of a man firing a shotgun from underneath a bed, after we see a shot of the main charecter relaxing on a chair and after that there is a shot of a man knocking out a ticket inspector in the back of a van, after we go back to the shot of the main charecter in the chair and he is not relaxed at all as we see a cut in shot of him playing with the cards on his hand really nervously, the crime and comedy is carried out until the screen blacks out and the music is mixed up a little then we see a close up of a charecter blowing smoke and a voice over saying ' not a bad day' 'can we lock up and get drunk now please' I think this is the unique selling point because this film is made to be very British, the sense of humour and the lifestyle carried out in the trailer is on that some people can identify themselves with and this is what can really help selling the film, then the fast tempo music starts as we see the charecters drinking alcohol and having a good  time, the effect used is one that combines the speed of the music with the speed of the camera shots changing and going upside down and fliping around as the charecters go through a stage of jumping of tables and throwing beer at one another and playing the piano until they fall asleep, so party until we drop which is followed by a the ending credits that show the movie title, I also think that being a Guy Ritchie production is another unique selling point because he is a well known director.